Work

Hypervise: Branding
01
Preimo:
Positioning
02
Myro: Positioning
03
Falktron GmbH: Product Definition
04
Cedai Sinai: Brand Strategy
05
Capital Group: Creative Strategy
06
Ventri: Brand Strategy
07
ToggleTech
08
PowerPacks2Go
09
NFT-Associates
10
Hypervise Brand & Comms Strategy
Qualitative & quantitative research. Buyer profiling & stakeholder analysis. Positioning. Brand strategy. Visual Identity. Comms and content strategy.
  • - Client location: India, Middle East
  • - Client Industry: B2B AI and computer vision

Work

Hypervise Brand & Comms Strategy
01
Hypervise (previously SmartEyes) has a sophisticated product offering that their competition can’t match up to. We helped them develop a clear product definition and a brand positioning that differentiated them from the rest. We followed this up with a distinctive visual identity and a 6-month communication plan.
  • - Client location: India, GCC, LATAM
  • - Client Industry: AI (B2B)
Preimo Positioning & Comms Strategy
02
On the face of it, the hospitality sector did not have a need for a well-trained and groomed cadre of chauffeurs and an AI enabled scheduling platform. We developed the Preimo brand and communications strategy to create this need by triggering loss aversion.
  • - Client location: UAE
  • - Client Industry: Transport (B2B)
Myro Positioning & Comms Strategy
03
Myro strives to disrupt the construction industry with their fleet of wall finishing robots. The problem? Not many construction leaders are ready to make the initial investment even though it can potentially save them millions. We helped Myro position itself and communicate in a way that can overcome this hurdle.
  • - Client location: India, Middle East, USA
  • - Client Industry: Robotics [B2B]
Falktron GmbH Product Definition & Comms
04
Germany is a notoriously old school place, despite being an innovation hub. Falktron developed its suite of AI ‘helpers’ that could help them with the shortage of skilled people. Our task was to position the product and develop a communication plan that increased its chances of being adopted by mid-sized companies.
  • - Client location: Germany
  • - Client Industry: AI (B2C)
Ketamine Center: Cedai Sinai
Brand &Comms Strategy
05
Ketamine has a reputation as a bad party drug. Not many know that it is also highly effective in fighting chronic depression and PTSD. Our task was to equip the brand to take on the stigma surrounding Ketamine Therapy. We helped the Ketamine Center position and communicate itself to the mainstream.
  • - Client location: USA
  • - Client Industry: Health
Ketamine Center: Cedai Sinai
Brand &Comms Strategy
06
Capital Group is famous for the innovative OOH solutions they offer to all of the big brands in India. They wanted to find the same success in a new field: eSports. We helped them with their communication and distribution strategy, following in-depth qualitative and quantitative research.
  • - Client location: India
  • - Client Industry: Gaming
Ventri: Brand, Comms & Creative Strategy
07
Ventri is a new entrant to Dubai’s thriving cryptocurrency payments scene. They were struggling to acquire new customers among heavy competition and perception problems with the audience. We positioned the Ventri brand, developed a comprehensive communication strategy and provided creative strategy for their go-to-market campaign.
  • - Client location: UAE
  • - Client Industry: Crypto
ToggleTech
08
The XR space is saturated with thousands of small service providers spread across multiple freelance marketplaces. ToggleTech wanted to offer a more reliable service at the same price range as a freelance team. We developed the brand and marketing strategy for them to do just that.
  • - Client location: India
  • - Client Industry: XR
PowerPacks2Go
09
Low battery anxiety sounds like it’s a made up term. But it is a real issue for millions of Americans. PowerPacks2Go is a network of power bank kiosks that anyone can lease out for their store, event venue and more. Our marketing strategy for them identified their positioning and communications for the B2B and B2C audiences.
  • - Client location: USA
  • - Client Industry: Consumer Service
NFT-Associates
10
NFT Associates bridges the gap between museums and NFTs. The service allows museums, art galleries and brands to create another source of revenue by reaching digital natives. We profiled the three buyer segments and developed messaging strategies for buyers and sellers in each segment.
  • - Client location: Germany
  • - Client Industry: Web3 Marketplace