Following the success of the first campaign, we worked with CSE on 2 more follow up campaigns. The second campaign maintained the pace of downloads that the first campaign set. The third campaign, “craft of wealth” doubled-down on performance, achieving a CPI of $0.17
There were young adults far from the city that still saw wealth creation through the stock exchange as a function of luck.
We showed the audience that investing is a skill, like pottery or carpentry. We developed a series of videos and images to show the similarities between well-known skills and investing thereby positioning the CSE Mobile App as a guide that helps them hone their investing skill.
