Colombo Stock Exchange
The Craft of Wealth

Following the success of the first campaign, we worked with CSE on 2 more follow up campaigns. The second campaign maintained the pace of downloads that the first campaign set. The third campaign, “craft of wealth” doubled-down on performance, achieving a CPI of $0.17

There were young adults far from the city that still saw wealth creation through the stock exchange as a function of luck.

We showed the audience that investing is a skill, like pottery or carpentry. We developed a series of videos and images to show the similarities between well-known skills and investing thereby positioning the CSE Mobile App as a guide that helps them hone their investing skill.

  • ~50,000 app installs at a CPI of ~$0.17
  • Almost 50% higher performance compared to our first campaign