Fudge, the agency, not the confection, operates at the intersection of marketing and behavioral science. Two ex-agency execs founded Fudge because they were fed up of the piss-poor agency dynamics that breed mediocrity. Since 2020, we have been delivering triple digit growth to a set of global brands crazy enough to work with us.
Fudge is founded on 3 principles.
Radically honest
We do what’s best for your brand. That might not always be what you think is good for the brand.
Beyond rational
Smokers die young. Not because they didn’t read the warnings. Because rational solutions don’t always solve human problems.
Play, not run
Fudge is a playground for creative minds to do creative work. We don’t run from deadline to deadline. We engage, intimately.
The marketing world is plagued by fad strategies and unproven tactics. If you’re tired of the endless stream of nonsense, you’re not alone. We’re here to give you the kind of warmth that only science can offer. Our 3 service pillars are guided by marketing science & behavioural science.
Our mission is to make your brand grow. We go the full distance to make it happen, even if it hurts your feelings. Hell, even if it hurts our feelings.
Want to know even more? Book a non-obligatory 25-minute call here.
Yes. Effectiveness.
Here are some of the short-term results we have brought our clients.
250%
Increase in monthly walk-ins for Comfort World International
(Sri Lanka, Maldives, Seychelles)
170,000
Downloads for the Colombo Stock Exchange Mobile App
(750% over achievement of KPIs)
12,000
Shares in 24 hours for Fairfirst Insurance Women’s Day Social Initiative
110%
Increase in annual revenue via digital channels for BigK Products UK
400%
Awareness increase in 3 months for Beefsteak Club Wines, UK
Not everyone can afford us. But since you have scrolled this far, we might as well give you something for free. Our process is not really a process. It’s more a gentle guide to navigate the chaos of creating things that bring business results. To start the process, click the ‘contact us’ button over there.
All communications must solve a problem. The diagnosis phase focuses on identifying and defining your brand’s unique problem. Our people and tools are great at doing qualitative, quantitative, ethnographic, AI-assisted, and desktop research.
Once a ‘solvable’ problem has been identified, the strategy phase focuses on zero-ing in on the single minded proposition that can solve the problem. Depending on the nature of the problem, the strategy could be a brand, communications, creative or content strategy.
This step deals with the channels and the different forms via which the message will be communicated to your target audience. We have in-house teams for paid ads, SEO, social media, TV, Radio, Press and outdoor advertising.
Content, technology, the customer, are not as important as we are taught. We know that is hard to digest. But aren’t most truths? We specialize in reframing decision making contexts, and use whatever tech and communication tools that enable us to do so.
How does a small agency get to work with a global portfolio of clients in just 2 years? We want to say “hard work”. With each project we get to work on, our single minded focus is to give our clients single minded focus on what they are after. Agencies lack alignment with their clients. This is what we obsess over.
For each success story, there are at least twice as many stories of disaster. We are not ashamed of it. We are not something that works well for everyone. And we don’t pretend to be. What’s great, however, is that 100% of our clients have seen exponential results. Click on a project to learn more about what we did and how.
Engineering school drop-out turned Management Accountant turned Account Manager turned Strategist, Kavinda is without a doubt, a jack of all trades, currently attempting to master Brand and Communications Strategy.
Discovering advertising completely by accident, within a year, he went on-to represent Sri Lanka in the Cannes International Ad Festival’s Young Lions competition. His work has won 2 Effie Golds and 1 Epica Silver among others.
His no-nonsense, straight-to-the-face, attitude makes him instantly unlikeable but he can gradually grow on you.
Miralan has been a Creative Director, Account Manager and a Head of Product in businesses spanning multiple industries.
His multi-disciplinary experience means that he is highly skilled in calling out client bullsh*t and creative bullsh*t in equal measure. Unfortunately he is ignorant of his own bullsh*t.
He has the highest emotional maturity among all directors at Fudge and therefore, has won the opportunity to lead all our client relationships.
With over a decade’s experience in web development and digital marketing, the excellence of Devanjana’s work could almost compensate for his general dislike for rules and timelines.
Like many intelligent people of our time, Devanjana is also an insufferable, opinionated sod. His contribution to the company is, therefore, developing amazing interfaces and sitting in silence.
